How Businesses Benefit From Social Media Don’t be one of those well-known companies that ruined their reputation with one social media campaign. Pepsi’s anti-Black Lives Matter commercial went vira…
Expectation Vs. Reality: Facebook’s Libra
Expectation Vs. Reality: Facebook’s Libra “TechFin” hasn’t yet become a commonly discussed term in the mainstream media. The terminology, first coined by Alibaba’s Jack Ma, has a broad meaning, but…
Going Beyond Engagement Baiting On Facebook
Going Beyond Engagement Baiting On Facebook Despite what the user numbers suggest, Facebook is witnessing a slowdown in recent years. According to one study, the engagement on Facebook Pages has dr…
Social Media: The Best Marketing Tactics
Social Media: The Best Marketing Tactics With the advent of home computers in the 80s, social media exploded onto screens in 1997. That’s when a site called Six Degrees created an environment…
5 Tips to Improve Your Retargeting Campaigns
5 Tips to Improve Your Retargeting Campaigns Did you know that just a measly 2% of first-visit traffic converts to a sale? If marketers relied on this touchpoint alone, a lot of business owners wou…
How to Build a More Connected Social Community
How to Build a More Connected Social Community Want to know the real secret to grow sales and boost customer retention? Many like to complicate the answer by saying that it is a mix of many factors…
How to Leverage Social Media in the CBD Industry
How to Leverage Social Media in the CBD Industry With cannabidiol (CBD) taking off at a lightning pace, companies are popping up everywhere and the competition is heating up. But because it’s a fai…
Top 5 Facebook and Instagram Advertising Best Practices for 2019 & Beyond
Top 5 Facebook and Instagram Advertising Best Practices for 2019 & Beyond Facebook and Instagram have been the most sought and most popular platforms in the social advertising ecosystem. He…
How to Find Your Target Audience Using Facebook Split Testing Feature
How to Find Your Target Audience Using Facebook Split Testing Feature A large percentage of your target customers are on Facebook – the data says so. Every month, there are over 2.32B active users …
The Importance of a Strong Brand Voice on Social Media and How to Develop One
The Importance of a Strong Brand Voice on Social Media and How to Develop One Platforms like Facebook, Instagram, and Twitter are fantastic free business tools. They allow us to promote what we do,…