7 WordPress Tips to Skyrocket Your Online Business Growth
Building a website using WordPress is one of the fastest ways to get a new business up and running. Acquiring new customers through organic search is also critical for expanding sales and revenue. While the success of a business depends on many variables, by leveraging a few proven, expert tips for WordPress, your online business growth has the potential to skyrocket in just a matter of weeks.
Choose the Right Theme
There are thousands of WordPress themes available, and they are all competing for attention in a crowded marketplace. Which one will generate the best return on investment for you? As with any significant project, it helps to make a real investment in the tools and technology that power your business. A premium WordPress theme is the right way to go if you are serious about growing your business quickly.
Free themes can be great, but investing in a premium theme prepares you for scaling your business upward through expert-level scalability and performance.
Consider your business goals and objectives, then choose a theme that is strategically aligned with your overall goals. If you sell physical products online, make sure that your WordPress theme supports integrations you want to make now and also in the future. When lead generation is your primary goal, look for themes optimized for deep-level customer behavior tracking.
As businesses grow, most teams need to use customer relationship tools to offer a smooth experience. Think upfront about the CRM tools necessary in your industry, and make sure your theme provides easy integration.
Keep Your Site Secure
Your online business reputation entirely depends on maintaining a secure site. Hackers and cyber attacks have sidelined even large companies. Small businesses are also a potential target for security breaches.
Protecting your data includes an adequately secured WordPress hosting service that offers the highest level of security available. WordPress has many security features, which allow you to set up restrictions in a few simple clicks, so take the time to review all settings.
Don’t skimp on security when building your business website.
Optimize Your Images
A blog post with basic or limited imagery will undoubtedly feel incomplete. Likewise, one-sentence descriptions on your company site are not going to capture the interest of potential customers. This truth is why it is critical to create images and compelling copy that clearly tell users what your brand is all about.
Your overall pages and posts should be a tangible experience, and adding vivid images to all your pages is the only way to accomplish this goal.
It’s also crucial to incorporate high-quality video to tell your story. Video content is growing in popularity across the web, and this trend is especially evident when it comes to WordPress. A recent study revealed that 59 percent of WordPress blogs have video elements embedded in their posts, while only 30 percent of sites with non-WordPress-based websites do so.
Create An SEO-Friendly Site
Many site builders and plugins exist that can automate much of the WordPress coding process, including SEO. While ready-built software is a good start, you need to take the time to manually review and optimize your site to ensure it meets the highest standards. Keep in mind that Google and other search engines are changing and evolving, so you must consistently change your approach as well.
One of the most important things you can do to optimize a website is to use compressed and lazy-loading graphics, videos, and audio. Compression tools reduce file sizes, helping your pages load faster on the user end. Lazy-loading is a technique that involves loading only a small preview thumbnail of larger content for the first paint. For example, pages that included embedded videos can be coded to delay loading the actual video until the user clicks the thumbnail, reducing the overall amount of data needed to create the page.
Consistency is the key for search engine optimization, so ensure and follow these SEO tips on every page of your site.
Integrate Social Media
People are social. However, their social interactions occur on many different platforms. In addition, some customers may only browse and engage with brands and businesses on their preferred social platforms, never taking the time to look elsewhere.
Accordingly, it would help if you chose the social media channels that your potential customers are most comfortable using. This requires research and a true understanding of your customer demographics. Facebook and Instagram are both favored by many of today’s consumers, but are they popular with your desired audience? Maybe your customers spend more time doing product research on Reddit.
It would be best if you always had an active presence on the right social platforms by sharing helpful content and interacting with customers. When you are uncertain about how your potential customers use the internet, the best way to find out is simply asking.
Optimize Your Theme and Written Content
Your site’s overall design and look will also make a difference in how well-received your site is. Make sure it’s unique and distinctive for your audience and incorporates keywords that describe your products and services in a specific way.
Optimizing your content and landing pages will create a better experience for users and contribute to rapid business growth. Many new business owners make the mistake of hurrying through the site design and copywriting process. It is a beginner’s mistake to search for quick content solutions without doing the research first.
When your services target different countries or the entire globe, consider creating a multilingual website. Even though online language translators are free to many, optimizing content to read naturally in a variety of languages could be that extra edge over your competition.
Conclusion
By using the tips and techniques in this article, you’ll be able to get ahead of your competitors and dominate them in the lucrative online marketplace.
This article has been published in accordance of Socialnomics’ disclosure policy.
